3/10/2014

FOR IMMEDIATE RELEASE

Wingstop Debuts One-of-a-kind Chili Lime Flavor

Limited-time addition to menu combines fiery punch of chili with tangy hint of lime

DALLAS (March 10, 2014) –Wingstop has done it again. The Wing Experts, known for bringing the flavor, are ready to unveil their latest culinary masterpiece. Combining smooth, fiery chilies with a refreshing burst of tangy lime, it’s time say hello to Chili Lime wings.

The latest flavor sensation, sauced, tossed and made to order on classic or boneless wings, is now available for a limited time at more than 600 Wingstop restaurants nationwide, and President and CEO Charlie Morrison expects it to quickly become a favorite.

“This is a whole new way to experience Chili Lime,”said Morrison. “Our fans have come to expect one-of-a-kind flavors from Wingstop and our creative team of Wing Experts continues to deliver.”

The arrival of Chili Lime comes just months after Mango Habanero wings were introduced in restaurants nationwide. The flavor became an instant favorite of Wingstop fans during the limited time it was available, and Morrison said he expects Chili Lime to be even more popular.

“Chili Lime scored even higher than Mango Habanero during taste tests, which has us ready for another cult flavor following across our chain,”Morrison said. “This flavor is designed for those who crave bold and exciting new flavors, and that perfectly describes Chili Lime. But they won’t be around forever so guests need to get them before they’re gone.”

Wingstop is encouraging fans to share the Chili Lime love on social media through the use of the #ChiliLime hashtag.

For more information on Wingstop, including location and franchise information, visit http://www.wingstop.com.


About Wingstop

Founded in 1994 and headquartered in Dallas, Texas, Wingstop has more than 660 restaurants open across the United States, Mexico, Russia and Singapore. The “Wing Experts” menu features classic and boneless wings with 11 bold, distinctive flavors including Original Hot, Mango Habanero, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wingstop’s wings are always cooked to order, sauced and tossed and served with a variety of house-made sides including Wingstop’s award winning hand-cut seasoned fries. Wingstop has experienced 10 consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to over $3.0 billion. For more information visit wingstop.comwingstopfranchise.com,twitter.com/wingstop or facebook.com/Wingstop.

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BizCom Associates PR Contact: Brittany Taylor, 972-728-1449. brittany@bizcompr.com

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