FOR IMMEDIATE RELEASE
Wingstop Signs Brigadier General to Develop Northern Virginia
General Joseph Bass to open five locations near Washington, D.C.
RICHARDSON, Texas – Wingstop is expanding throughout Northern Virginia. The 591-unit wing chain recently signed a multi-unit development agreement with Brigadier General Joseph Bass to develop five stores in the area.
General Bass spent the last three decades serving in the United States Army, and with plans to retire this year, believes franchising is the perfect transition from a military career.
“The desire for structure and the ability to maintain high standards and follow proven methods are attributes you find both in the military and in franchising,” said General Bass. “For many military veterans this is an ideal next step.”
General Bass was first introduced to Wingstop while stationed in Dallas and signed on as a franchisee through the VetFran initiative. Established in conjunction with the International Franchise Association and the U.S. Department of Veterans Affairs, VetFran helps returning veterans access franchise opportunities through training and financial incentives.
“My youngest son raved about the wings and how I needed to try them,” he said. “Once I did, I knew they were the best I’ve ever had. So when I was looking for a high quality product with an established brand that has strong potential, Wingstop was the perfect fit. And after meeting with Wingstop’s executive team and visiting the corporate office, it was very apparent the company has strong leadership and excellent franchise support in place.”
General Bass plans to open his first location in 2014. Wingstop currently has four locations open in the area, with plans to open 15 new restaurants throughout the Washington, D.C. area over the next few years, including the brand’s 600th store, scheduled to open this fall in Sterling, Va.
“Northern Virginia is a melting pot of people from all over the country,” General Bass added. “I know they will love the high quality made-to-order Wingstop wings just as I do. We’re just scratching the surface for development in D.C.”
More information on VetFran and franchise opportunities with Wingstop is available at WingstopFranchise.com.
Founded in 1994 and headquartered in Dallas, Texas, Wingstop has more than 600 restaurants open across the United States, Mexico, Russia and Singapore. The “Wing Experts” menu features classic and boneless wings with 10 bold, distinctive flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wingstop’s wings are always cooked to order, sauced and tossed and served with a variety of house-made sides including Wingstop’s award winning hand-cut seasoned fries. Wingstop has experienced 10 consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to over $3.0 billion. For more information visit wingstop.com, wingstopfranchise.com,twitter.com/wingstop or facebook.com/Wingstop.
BizCom Associates PR Contact: Brittany Taylor, 972-728-1449. email@example.comPrint