FOR IMMEDIATE RELEASE
Wingstop Turns Up the Heat with Mango Habanero
New flavor that blends sweet mango and spicy habanero
RICHARDSON, Texas – Sweet meets heat in the newest flavor to hit the Wingstop menu. Today Wingstop introduces Mango Habanero, created for wing fans craving the perfect blend of sweet and spicy.
In development the past year and available for a limited time, Mango Habanero starts out sweet, and then brings the heat.
“Our fans are passionate about their wings and expect the boldest flavors from us. Mango Habanero delivers that,” said Charlie Morrison, Wingstop President and CEO. “Whether you like it sweet or spicy, Mango Habanero packs a flavorful punch.”
Mango Habanero is available sauced, tossed and made to order on classic or boneless wings.
“Sweet heat flavors are trending on menus, and our core fans are part of that growing trend,” said Doug Willmarth, Wingstop’s Chief Marketing Officer. “Guests asked for a new sauce that turns up the heat, and we believe Mango Habanero is up to the challenge.”
The new flavor is available now at all of the nearly 600 Wingstop locations nationwide, but only for a limited time. “It’s here, until it’s gone,” added Willmarth.
Founded in 1994 and headquartered in Dallas, Texas, Wingstop has more than 670 restaurants open across the United States, Mexico, Russia, Singapore, the Philippines and Indonesia, with locations coming soon to the United Arab Emirates. The Wing Experts menu features classic and boneless wings with 11 bold, distinctive flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ, Louisiana Rub and Mango Habanero. Wingstop’s wings are always cooked to order, sauced and tossed and served with a variety of house-made sides including Wingstop’s world famous hand-cut seasoned fries. Wingstop has experienced 11 consecutive years of positive sales increases, was named a 2014 Best Franchise Deal by QSR magazine, was ranked the #3 Top Growth Chain by Nation’s Restaurant News and has been voted “best wings” in markets across the country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to over $3 billion. For more information visit www.wingstop.com or www.wingstopfranchise.com. Become a fan of Wingstop by visiting facebook.com/Wingstopor twitter.com/wingstop.Print