9/3/2013

FOR IMMEDIATE RELEASE

Wingstop Turns Up the Heat with Mango Habanero

New flavor that blends sweet mango and spicy habanero

RICHARDSON, Texas – Sweet meets heat in the newest flavor to hit the Wingstop menu. Today Wingstop introduces Mango Habanero, created for wing fans craving the perfect blend of sweet and spicy.

 

In development the past year and available for a limited time, Mango Habanero starts out sweet, and then brings the heat.

 

“Our fans are passionate about their wings and expect the boldest flavors from us. Mango Habanero delivers that,” said Charlie Morrison, Wingstop President and CEO. “Whether you like it sweet or spicy, Mango Habanero packs a flavorful punch.”

 

Mango Habanero is available sauced, tossed and made to order on classic or boneless wings.

 

“Sweet heat flavors are trending on menus, and our core fans are part of that growing trend,” said Doug Willmarth, Wingstop’s Chief Marketing Officer. “Guests asked for a new sauce that turns up the heat, and we believe Mango Habanero is up to the challenge.”

 

The new flavor is available now at all of the nearly 600 Wingstop locations nationwide, but only for a limited time. “It’s here, until it’s gone,” added Willmarth.

 

More information, including nearest locations is available at Wingstop.com and Facebook.com/Wingstop. Download hi-res photos and b-roll at http://www.wingstop.com/newsroom/press-room/.

About Wingstop

Founded in 1994 and headquartered in Dallas, Texas, Wingstop has more than 660 restaurants open across the United States, Mexico, Russia and Singapore. The “Wing Experts” menu features classic and boneless wings with 11 bold, distinctive flavors including Original Hot, Mango Habanero, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wingstop’s wings are always cooked to order, sauced and tossed and served with a variety of house-made sides including Wingstop’s award winning hand-cut seasoned fries. Wingstop has experienced 10 consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to over $3.0 billion. For more information visit wingstop.comwingstopfranchise.com,twitter.com/wingstop or facebook.com/Wingstop.

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BizCom Associates PR Contact: Brittany Taylor, 972-728-1449. brittany@bizcompr.com

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