Wingstop Operator Named Multi-Unit Franchisee 2013 MVP Award Winner

Southern California franchisee Danny Sonenshine recognized for outstanding performance

LOS GATOS, Calif. (April 17, 2013) - Multi-Unit Franchisee magazine today recognized the winners of its prestigious MVP (Most Valuable Player) Awards, including Wingstop multi-unit owner Danny Sonenshine who received the Spirit of Franchising Award for extraordinary and enduring performance, growth and community giving.

Each year the MVP Awards honor a select group of franchisees who have demonstrated outstanding performance in building their businesses, growing their brands, and serving their communities. Over one hundred multi-unit franchisees were nominated this year.

Sonenshine is president of Far West Restaurant Group and a longtime Wingstop franchisee. He opened one of the first Wingstop locations in Southern California in 2005 and today operates 22 restaurants in the area, with plans to open a dozen more. He also serves as president of the Wingstop Southern California Advertising Co-op and the Wingstop Franchise Advisory Council.

"Danny is an excellent operator who has helped develop Southern California into one of the top markets for Wingstop," said Charlie Morrison, President and CEO of Wingstop. "He's also extremely dedicated to his staff and focused on community involvement through fundraisers and outreach programs. We congratulate him on this achievement."

Among his accomplishments, Sonenshine spearheaded Wingstop's relationship with the Los Angeles Lakers, Los Angeles Dodgers and Los Angeles Angels. He is also involved with several non-profit organizations and regularly hosts fundraisers to support local schools in his Wingstop communities. 

This year's MVP winners were selected in seven distinct categories of recognition: Noble Cause, Influencer, Innovation, American Dream, Role Model, Spirit of Franchising Leadership, and Veteran.

"We congratulate Danny and the other dedicated, outstanding franchisees," said Therese Thilgen, CEO of Franchise Update Media Group, publisher of Multi-Unit Franchisee magazine. "These are the kinds of business operators who inspire others with their vision, leadership, and success."

The MVP Award winners were honored at a special session of the Multi-Unit Franchising Conference on Thursday, March 28 at 9:15 a.m.

The 2013 Multi-Unit Franchising Conference, "Driving Profitability," took place March 27-29 in Las Vegas at Caesars Palace. For details, visit www.mufranchisee.com/2013.

About Franchise Update Media Group:

Founded in 1988, Franchise Update Media Group (FUMG) produces lead generation websites, magazines, research, newsletters, books, and conferences that serve franchisors and franchisees online, in print, and in person. FUMG delivers a unique combination of news, educational, and franchise development sources that help franchisors, multi-unit franchisees, and suppliers achieve their growth objectives. For more information, visit www.franchiseupdatemedia.com.

About Wingstop

Founded in 1994 and headquartered in Dallas, Texas, Wingstop has more than 670 restaurants open across the United States, Mexico, Russia, Singapore, the Philippines and Indonesia, with locations coming soon to the United Arab Emirates. The Wing Experts menu features classic and boneless wings with 11 bold, distinctive flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ, Louisiana Rub and Mango Habanero. Wingstop’s wings are always cooked to order, sauced and tossed and served with a variety of house-made sides including Wingstop’s world famous hand-cut seasoned fries. Wingstop has experienced 11 consecutive years of positive sales increases, was named a 2014 Best Franchise Deal by QSR magazine, was ranked the #3 Top Growth Chain by Nation’s Restaurant News and has been voted “best wings” in markets across the country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to over $3 billion. For more information visit www.wingstop.com or www.wingstopfranchise.com. Become a fan of Wingstop by visiting facebook.com/Wingstopor twitter.com/wingstop.