1/28/2013

FOR IMMEDIATE RELEASE

Chicken Wings Take Flight on Super Sunday

Wingstop to 'sauce and toss' 6 million wings for the big game

RICHARDSON, TexasThe Wing Experts at Wingstop are prepping for the biggest day of the year when they expect to sell more than 6 million wings at 550 locations across the country. Wingstop expects Super Sunday business to be up 15 percent over last year, and if Wingstop reaches its goal this will be the 13th straight year the company has set a big game sales record.

“The Super Bowl is the second biggest eating holiday of the year, after Thanksgiving. With the growing demand for wings, we are gearing up for this to be our biggest year yet,” said Charlie Morrison, Wingstop president and CEO.

Last year the National Chicken Council projected more than 1 billion chicken wings would be consumed during Super Bowl weekend. According to the National Restaurant Association, 48 million Americans get takeout for the game, and 63 percent list chicken wings as their "must-have" snack, surpassing pizza and topped only by dips or spreads.

Ninety percent of Wingstop guests order wings to go on Super Sunday, and once again Wingstop is encouraging fans to order in advance due to the overwhelming demand for their wings. The chain is accepting online pre-orders for the big game now through Wednesday, January 30 at midnight.

Additional info:

Download hi-res Wingstop b-roll here: http://www.elcreative.com/downloads/Credera-B-Roll.zip

Chicken wing stats:

· Super Bowl Sunday is the second biggest eating holiday, after Thanksgiving.

·Last year the National Chicken Council projected 1.25 billion wings were consumed.

·If 1.25 billion wings were laid end-to-end they would circle the Earth more than twice.

·Most popular wing flavors at Wingstop on Super Bowl are 1) Original Hot 2) Lemon Pepper 3) Hickory Smoked BBQ.

· Original Hot accounts for 30 percent of all orders on Super Sunday.

· There are more than 550 Wingstop locationsin the U.S. and Mexico.

For a complete list of Wingstop locations, along with online ordering information visit www.wingstop.com.

About Wingstop

Founded in 1994 and headquartered in Dallas, Texas, Wingstop has more than 660 restaurants open across the United States, Mexico, Russia and Singapore. The “Wing Experts” menu features classic and boneless wings with 11 bold, distinctive flavors including Original Hot, Mango Habanero, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wingstop’s wings are always cooked to order, sauced and tossed and served with a variety of house-made sides including Wingstop’s award winning hand-cut seasoned fries. Wingstop has experienced 10 consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to over $3.0 billion. For more information visit wingstop.comwingstopfranchise.com,twitter.com/wingstop or facebook.com/Wingstop.

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BizCom Associates PR Contact: Brittany Taylor, 972-728-1449. brittany@bizcompr.com

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