DALLAS – Wingstop announced today 2007 year-end sales and growth figures. The chicken-
wing chain’s comp store sales increased 15.5 percent in 2007, continuing its streak of quarterly
comp store increases, now 18 consecutive quarters. Wingstop’s system-wide sales increased
34.4 percent from $153.7 million in 2006 to $206.6 million in 2007. The company’s new store
openings grew by 18.5 percent from 281 units that were open by year end 2006 to 333 units open
by year end 2007. The rapidly-growing chain expects to open an additional 80 stores in 2008.
“As always our dedicated brand partners, vendors and employees have made this possible,” said
James Flynn, Wingstop CEO. “This year we also got a big boost from the roll-out of our online
ordering system and our secret service program.”
Flynn says the online ordering system was tested in 120 stores and netted better than expected
results, including average ticket sales that were roughly twice as much as in-store tickets. Due to
the test’s success the program is being implemented system-wide throughout 2008. The Secret
Service Hospitality program, rolled out in the last six months, defines non-negotiable ways in
which the Wingstop employees interact with guests. A series of training DVDs were developed to
engrain the tenets throughout the chain.
In 2007 the company also surpassed one-billion wings sold and received a Stevie Award from the
American Business Awards for Most Innovative Company in America.
About Wingstop:
Wingstop offers restaurants with a nostalgic, aviation-themed atmosphere where the sole focus
is on chicken wings. The chain also serves boneless wing strips that are made from 100 percent
all-white meat chicken breast coated with a proprietary batter and breading. Wingstop features
nine wing flavors, including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian,
Garlic Parmesan, and Hickory Smoked BBQ. The wings are always made-to-order and served
steaming hot. Customers can also choose from homemade side dishes including fresh-cut
seasoned fries, bourbon baked beans, pearl potato salad, creamy cole slaw, vegetable sticks,
rolls and assorted dipping sauces.
Wingstop has more than 600 restaurants either open or under development in 28 states and
consistently tops industry growth rankings. Wingstop is 125th on Entrepreneur’s 2008 Franchise
500 list. The chain was also chosen Wing King at the 2006 National Buffalo Wing Festival,
Favorite Restaurant at the 2005 festival and their Cajun sauce took first place honors for the Best
Creative Spicy Sauce in the festival’s blind taste test. In July 2005, Wingstop ranked No. 13 in
Restaurant Business’ Top 50 Growth Chains (ranked by percentage increase in units) and was
ranked the No. 1 chicken wing chain by Entrepreneur magazine in 2005. Troy Aikman, three-time
Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national
spokesman since 2003. Aikman extended his contract in 2006 for three years, as Wingstop has
posted 18 consecutive quarters of comp store sales increases since the partnership.In July 2005,
Wingstop ranked No. 13 in Restaurant Business’ Top 50 Growth Chains (ranked by percentage
increase in units) and was ranked the No. 1 chicken wing chain by Entrepreneur magazine in
2005. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served
as the chain’s national spokesman since 2003. Aikman extended his contract in 2006 for three
years, as Wingstop has posted 18 consecutive quarters of comp store sales increases since the
partnership.
For Franchise Information:
For Wingstop franchise and franchise event information, call (972) 686-6500, visit
www.wingstop.com or e-mail areadevelopment@wingstop.com.