WINGSTOP BREAKS ALL-TIME SUPER BOWL RECORD
DALLAS – Wingstop announced today that it sold just over 4 million wings on Super Bowl Sunday, exceeding its projection by a half million. The weekly sales reports also showed that almost half of the restaurants systemwide (193 of 400 locations) broke their all-time weekly sales record, the week ending with Super Bowl Sunday.
This is the chain’s 15th anniversary and each year Wingstop raises the bar for how many wings fly out the door in a 12-hour shift.
“We’re really happy to see the final numbers for that week,” said Jim Flynn, Wingstop CEO. “It was great to beat our own projection by 14 percent and see so many of our franchisees beat their own weekly sales record.”
Flynn also said the business was more manageable this year because of pre-orders and the company’s online ordering system.
“We always encourage our sports fans to call their playoff party orders in early. Actually, it is a good thing to do for any special event to avoid a wait. Just tell us when you want to pick up,” said Flynn.
So that customers can avoid game day rush, all Wingstops take pre-orders. To find the location nearest you or order online, visit www.wingstop.com.
About Wingstop:
Wingstop offers restaurants with a nostalgic, aviation-themed atmosphere where the sole focus is on chicken wings, always starting with fresh wings, cooked to order in nine proprietary flavors. The chain also serves boneless wing strips that are made from 100 percent all-white meat chicken breast coated with a proprietary batter and breading. Wingstop features nine wing flavors, including Original Hot, Atomic, Cajun, Mild, Lemon Pepper, Garlic Parmesan, Hawaiian, Teriyaki, and Hickory Smoked BBQ,. The wings are always made-to-order and served steaming hot. Customers can also choose from homemade side dishes including fresh-cut seasoned fries, bourbon baked beans, potato salad, creamy cole slaw, vegetable sticks, rolls and assorted dipping sauces.
Wingstop has more than 600 restaurants either open or under development in 32 states and consistently tops industry growth rankings. Wingstop recently won an American Business Award for Best Overall Company and is 125th on Entrepreneur’s 2008 Franchise 500 list and was chosen Wing King at the 2006 National Buffalo Wing Festival. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003. Aikman extended his contract in 2006 for three years, as Wingstop has posted 22 consecutive quarters of comp store sales increases since the partnership.